Cheer Body Shop a place of solitude | Business
It takes someone who’s familiar with stress to create a place to treat it, and Fairport woman Lorie Cheer has had her share.
Before pursuing massage therapy as a profession, she had a career in sales and supplies marketing at Xerox — a job that forced her into the habit of getting weekly massages almost every week to help cope with the stress.
Today, Cheer has her own massage and body shop in Packetts Landing in the village of Fairport. After working 18 years as a licensed massage therapist, the 46-year-old says she couldn’t be happier with her decision to explore a new career path.
“I enjoy seeing people smile as they leave,” she said. “They come in hurting and stressed and leave feeling better.”
Cheer opened at the location, which was formerly Jojo’s Flair accessory shop, last November.
The shop’s soft blue walls help create a bright, yet peaceful environment that resembles a calm seashore. This is purely intentional, explains the owner.
“I believe this provides a place where people feel like they’re anywhere they want to be, whatever their getaway place is, if they don’t want to go anywhere,” said Cheer.
In addition to massages, the shop offers spray tanning — which Cheer says is a popular seller as prom and “shorts” season makes their debut — and a wide selection of natural and organic body products.
The sunless tanning is a cause that hits close to home for Cheer, whose family has a history of skin cancer. In the age of tanning beds, her desire is to see more teens and adults opt for a less harmful option when it comes to getting a healthy glow.
Not that she’s anti-sun, by any means.
“Everyone needs Vitamin D,” said Cheer. “But like anything else, you need to have moderation with the sun.”